Senior Content Marketer

The Uniqode story:

Uniqode aims to connect the physical and digital worlds seamlessly through technology.

Over the years, we’ve become the trusted platform for over 50,000 businesses worldwide, enabling proximity marketing and driving digital engagement at scale. With 200+ million QR Code scans globally and a steep growth rate, Uniqode is at the forefront of innovation in how businesses and consumers interact.

As pioneers in digital business cards, we’re redefining how professionals and companies share contact details—offering modern, paperless solutions that are efficient and environmentally friendly.

Backed by leading investors like Accel and Telescope, we’re building not just a product but a global ecosystem. With offices in New York and Bangalore and a team spread across India and the USA, Uniqode combines the best of creativity, collaboration, and cutting-edge technology to deliver exceptional results.

About the role:

As the Senior Content Marketer, you will oversee the content strategy for multiple clusters of Uniqode's product offering, guiding a team of content marketers to meet traffic and revenue goals.

As a Senior Content Marketer, you will:
• Create, track, and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
• Gain a deep understanding of the product and offerings to translate complex information into simple, comprehensive, engaging content.
• The candidate will be tagged with content writers / Freelancers and should be able to guide the team to implement the content SEO strategy to drive organic traffic and improve search engine rankings.
• Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts and make data-driven improvements.
• Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.
• Lead the creation of thought leadership content that establishes Uniqode as an industry authority and provides valuable insights to our audience.
• Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.
• Review content produced by team members, providing constructive feedback to improve quality, clarity, and consistency.

What we expect from you:
• Must have at least 4 years of experience in content writing, preferably in the B2B SaaS space.
• Should have at least 1 year of mentorship experience, having guided or worked closely with at least one junior content writer.
• Portfolio of past work and writing samples with metrics on performance
• Exceptional writing and proofreading skills, with a keen eye for detail and grammar.
• Strong understanding of SEO principles and best practices to optimize content for search engines.
• Familiarity with content management, analysis, and collaboration tools like Ahrefs, Semrush, Google Analytics, Google Search Console, Google Trends, WordPress, etc.
• Strong research skills and the ability to stay up-to-date on the latest trends and topics in the tech industry.
• Strong communication and collaboration skills.

What’s in store for you at Uniqode?
• A well-deserved compensation package that recognizes your skills and contributions to our team.
• Join our journey with an opportunity to share in the company's success through equity ownership.
• Get the opportunity to work with hand-picked individuals who are experts in their domain and passionate about the product.
• Contribute to a product that is rapidly growing and is the chosen platform of thousands of businesses across the globe.
• Experience the flexibility of working both in-office and remotely, optimizing your work-life balance.
• Secure your well-being with comprehensive health insurance coverage, ensuring you and your family peace of mind.
• Receive dedicated mental health support, fostering a nurturing workplace environment that values your emotional well-being

About Our Culture:
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