Senior Analyst - Digital Marketing and Personalized Offers

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Loyalty

Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing

Job overview and responsibilities

United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights.
• Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
• Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
• Assist in campaign planning, targeting and audience identification; measure campaign results and performance using data analysis
• Create content for and deliver presentations to United leadership and external stakeholders
• Own workstreams to deliver results, while leading other team members
• Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
• Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.

Qualifications

Required
• Bachelor's degree or 4 years of relevant work experience
• 4+ years of experience in Analytics and working with analytical tools
• Proven comfort and an intellectual curiosity for working with very large data sets
• Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
• Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
• Familiarity with one or more reporting tools – Spotfire/ Tableau
• Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
• Ability to communicate analysis in a clear and precise manner
• High sense of ownership of work, and ability to lead a team
• Ability to work under time constraints
• Must be legally authorized to work in India for any employer without sponsorship
• Must be fluent in English (written and spoken)
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position

Preferred
• Master's degree in Bachelor’s Degree in a quantitative field like Math, Statistics, Analytics and/ or Business
• SQL/ Python/ R
• Visualization tools – Tableau/ Spotfire
• Understanding of digital acquisition channels
• Strong knowledge of either Python or R Read more