SB-1328- Sr Content Writer- IT Brand Messaging

Role Overview

We’re hiring a Senior Content Writer who can craft high-impact messaging for the IT and SaaS space. As an individual contributor, you’ll be responsible for articulating our positioning, elevating our voice, and bringing clarity to complex tech topics. This role requires a storyteller’s mindset, a strategist’s thinking, and a marketer’s precision.

Key Responsibilities
• Create compelling, benefit-led content for:
• Website landing pages
• Thought leadership (blogs, POVs, whitepapers)
• Case studies, eBooks, and reports
• Brand messaging, taglines, and microcopy
• Campaigns, ads, and social copy
• Transform product features into clear Value → Benefit → Feature (VBF) messages aligned with user needs.
• Collaborate closely with design, SEO, and product teams to ensure messaging consistency and performance.
• Research and distill complex IT and SaaS concepts into easy-to-understand, non-jargony narratives.
• Own and maintain editorial calendars, voice guidelines, and content libraries.
• Drive messaging for brand revamp projects, new service launches, and partner communications.

Requirements
• 7–8 years of B2B writing experience, with strong exposure to IT, SaaS, or digital services.
• Excellent storytelling, editing, and interviewing skills.
• Proven ability to write across formats and audiences — from C-suite to technical users.
• Experience with frameworks like VBF, or StoryBrand.
• Comfortable working independently while collaborating with cross-functional teams.

Nice to Have
• Experience with GenAI topics, product marketing, or employer branding.
• Background in UX writing or video scriptwriting is a bonus.
• Familiarity with SEO and performance writing.

About Softobiz

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 300+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 12+ years.

At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz?
• Work with technical craftsmen who are pioneers in the latest technologies.
• Access training sessions and skill-enhancement courses for personal and professional growth.
• Be rewarded for exceptional performance and celebrate success through engaging parties.
• Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.

For more information about our solutions and organization, visit www.softobiz.com,

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