Online Marketing Specialist
Job Profile
The role is to manage Avanta’s online marketing activities to get maximum return on investment and
maintain Avanta visibility high on the internet amongst the target audience.
Taking Avanta’s website rankings high by organising and implementing various SEO strategies keeping
Abreast with the latest technology.
Managing certain offline marketing activities with vendors and deriving the best return on investments.
Competencies for the Role
Effective Communication
Client First
Change Innovation
Persuasive Communication
Planning Organising
Business Awareness
Team Working
Goal Focus
Resilience
Making Considered Decisions
Self-motivated
Business acumen
Key Responsibilities
SEO
• Building and delivering an organised SEO strategy
• Onsite technical optimisation including link building, meta-tagging, tracking, research and analytical
skills
• Timely deliverance of weekly analysis reports
• Keep on top of internet trends and developments
• Online distribution of press releases
• Management of agency for timely production of press releases, articles and case studies
• Optimise site architecture, URL structures and content for maximised indexing and keyword relevance
• Monitoring and measuring ROI for all campaigns and organic search rankings, optimising click through and conversion rates
• Developing and implementing link building programmes for company websites
• Supporting the development of affiliate and channel distribution deals
• Liaising with the development team
PPC
• Managing all aspects of PPC campaign development, implementation and performance
• Management of PPC landing pages
• Tracking and reporting on campaign activity
• Keyword research and advert copy creation
Social Media
• Blogging and advancing the social media campaign
• LinkedIn, Twitter and Facebook
• Proactive and reactive posting to create meaningful communities
Direct Mail
• Supporting all conversion, retention and acquisition email marketing activity
• Lead nurturing
• Generating database through various online sources.
• Creating email copy and visual content (HTML), sending it out promptly through mass mail platform
Events
• Organising client events both on and off site
• Invitation creation, management of RSVPs
• Liaising with clients, colleagues and third party suppliers
Apply Now
The role is to manage Avanta’s online marketing activities to get maximum return on investment and
maintain Avanta visibility high on the internet amongst the target audience.
Taking Avanta’s website rankings high by organising and implementing various SEO strategies keeping
Abreast with the latest technology.
Managing certain offline marketing activities with vendors and deriving the best return on investments.
Competencies for the Role
Effective Communication
Client First
Change Innovation
Persuasive Communication
Planning Organising
Business Awareness
Team Working
Goal Focus
Resilience
Making Considered Decisions
Self-motivated
Business acumen
Key Responsibilities
SEO
• Building and delivering an organised SEO strategy
• Onsite technical optimisation including link building, meta-tagging, tracking, research and analytical
skills
• Timely deliverance of weekly analysis reports
• Keep on top of internet trends and developments
• Online distribution of press releases
• Management of agency for timely production of press releases, articles and case studies
• Optimise site architecture, URL structures and content for maximised indexing and keyword relevance
• Monitoring and measuring ROI for all campaigns and organic search rankings, optimising click through and conversion rates
• Developing and implementing link building programmes for company websites
• Supporting the development of affiliate and channel distribution deals
• Liaising with the development team
PPC
• Managing all aspects of PPC campaign development, implementation and performance
• Management of PPC landing pages
• Tracking and reporting on campaign activity
• Keyword research and advert copy creation
Social Media
• Blogging and advancing the social media campaign
• LinkedIn, Twitter and Facebook
• Proactive and reactive posting to create meaningful communities
Direct Mail
• Supporting all conversion, retention and acquisition email marketing activity
• Lead nurturing
• Generating database through various online sources.
• Creating email copy and visual content (HTML), sending it out promptly through mass mail platform
Events
• Organising client events both on and off site
• Invitation creation, management of RSVPs
• Liaising with clients, colleagues and third party suppliers