Marketing | SEO Fresher

We’re looking for an eager and knowledgeable Marketing – SEO Fresher to join our Digital Marketing Team in Ahmedabad, India. You should be an excellent communicator and comfortable managing multiple tasks, you also need to be a team player and have a problem-solving attitude.

Working quickly and creatively should come naturally to you, as well as being an innovative problem-solver who takes pride in producing logical, simple and effective solutions to what are often very new and complex issues

Department : Digital Marketing

No. of Openings : 2

Job Type : Full-Time

Location : Ahmedabad

Package :₹ 25,000/- to ₹ 27,000/- (Per Month)

Experience Required : 0 – 6 Months

Qualifications : MBA – Marketing/Digital Marketing

General Information

Technical Skills:
• Search Engine Optimization (SEO): Understanding of how to optimize websites and content to improve search engine rankings and organic traffic.
• Pay-Per-Click Advertising (PPC): Proficiency in setting up and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
• Social Media Marketing: Knowledge of various social media platforms, content strategies, and tools to effectively engage audiences and promote brands.
• Content Marketing: Ability to create, curate, and distribute valuable and relevant content to attract and retain a target audience.
• Email Marketing: Familiarity with email marketing tools and techniques to design, execute, and analyze email campaigns.
• Web Analytics: Skill in using tools like Google Analytics to track website performance, user behavior, and campaign effectiveness.
• Data Analysis: Ability to interpret and analyze data related to website traffic, user engagement, conversion rates, and more.
• Marketing Automation: Knowledge of marketing automation tools to streamline repetitive tasks and nurture leads throughout the customer journey.
• Conversion Rate Optimization (CRO): Understanding of techniques to improve website elements for higher conversion rates, such as A/B testing.
• E-commerce Marketing: Knowledge of strategies specific to online retail, including product listings, cart abandonment strategies, and e-commerce analytics.

Non-Technical Skills:
• Strategic Thinking: Ability to develop long-term marketing strategies aligned with business goals and industry trends.
• Creativity: Skill in generating innovative ideas for content, campaigns, and branding to stand out in the digital landscape.
• Communication: Strong written and verbal communication skills to effectively convey messages to target audiences.
• Analytical Thinking: Capacity to interpret data, derive insights, and make informed decisions to optimize marketing efforts.
• Problem-Solving: Aptitude for identifying challenges and finding practical solutions in a dynamic digital marketing environment.
• Team Collaboration: Ability to work collaboratively with cross-functional teams including designers, developers, and copywriters.
• Adaptability: Willingness to stay updated with the rapidly changing digital marketing landscape and adapt strategies accordingly.
• Leadership: Skill in leading and managing marketing teams, projects, and campaigns effectively.
• Project Management: Ability to plan, execute, and monitor marketing initiatives within specified budgets and timelines.
• Customer-Centric Approach: Focus on understanding customer needs and preferences to tailor marketing efforts for maximum impact.
• Networking: Capacity to build relationships with influencers, industry professionals, and potential partners for collaboration.

Job Responsibilities
• Keyword Research: Conduct keyword research to identify relevant search terms and phrases that can be targeted to improve organic search visibility.
• On-Page Optimization: Assist in optimizing website content for target keywords, including optimizing meta tags, headers, and content structure.
• Content Optimization: Collaborate with content creators to ensure that new and existing content is SEO-friendly, relevant, and engaging for the target audience.
• Competitor Analysis: Research and analyze competitor websites and their SEO strategies to identify opportunities and best practices.
• Link Building: Support the development of a link-building strategy by identifying potential link sources and outreach opportunities.
• Technical SEO: Assist in identifying and resolving technical issues that could affect website performance and search engine rankings, such as broken links, crawl errors, and site speed optimization.
• SEO Audits: Participate in conducting regular SEO audits to assess the health of the website and recommend improvements.
• Analytics and Reporting: Utilize tools like Google Analytics and Google Search Console to monitor website traffic, user behavior, and keyword rankings. Compile and present reports to track progress.
• Content Creation: Contribute to the creation of high-quality and SEO-optimized content, such as blog posts, articles, and infographics.
• Local SEO: Help optimize local business listings and profiles for better visibility in local search results.
• Social Media Integration: Collaborate with social media teams to ensure that social media posts are optimized for SEO and consistent with the overall digital strategy.
• Stay Updated: Stay informed about the latest trends, algorithm updates, and industry best practices in the field of SEO.
• Cross-Functional Collaboration: Work with other teams, such as marketing, design, and development, to ensure alignment of SEO strategies with broader business goals.
• Research and Testing: Assist in researching new SEO techniques and tools, and contribute to testing their effectiveness.
• Learning and Development: Take the opportunity to learn from experienced SEO professionals and apply acquired knowledge to real-world projects.
• Reporting to Supervisor: Regularly update the supervisor on progress, challenges, and opportunities, seeking guidance and feedback as needed Read more