Head - Media Group
Whizz HR is on a look out for Group Head Media to work with an award winning brand.
Key Responsibilities: Media Strategy Planning:
- Develop data-driven media plans aligned with clients' objectives.
- Define audience segmentation, targeting strategies, and budget allocation.
Campaign Execution Optimization:
- Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
- Ensure delivery against KPIs such as ROAS, CTR, and CPA.
- Conduct A/B tests to improve campaign performance and ad creatives.
Analytics Reporting:
- Utilize GA4 for comprehensive campaign tracking and insights.
- Generate detailed performance reports with actionable recommendations for clients.
Stakeholder Collaboration:
- Work closely with internal teams to align messaging and campaign objectives.
- Communicate effectively with clients, providing updates and insights regularly.
Requirements:
- 8+ years of experience in media buying, planning, and strategy.
- 8+years of hands-on experience managing Google and Meta ad campaigns.
- Proven expertise in media planning, strategy, and execution.
- Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
- Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
- Ability to analyze large datasets and derive actionable insights.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Excellent verbal and written communication skills.
Skills Personal Qualities:
- Next-level analytical skills to derive actionable insights from raw data.
- Self-starter with a proactive attitude and problem-solving mindset.
- Resourceful and creative, able to identify new media buying opportunities.
- Team player with punctual and timely responses across communication channels.
Work Schedule:
- Monday to Friday.
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Key Responsibilities: Media Strategy Planning:
- Develop data-driven media plans aligned with clients' objectives.
- Define audience segmentation, targeting strategies, and budget allocation.
Campaign Execution Optimization:
- Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
- Ensure delivery against KPIs such as ROAS, CTR, and CPA.
- Conduct A/B tests to improve campaign performance and ad creatives.
Analytics Reporting:
- Utilize GA4 for comprehensive campaign tracking and insights.
- Generate detailed performance reports with actionable recommendations for clients.
Stakeholder Collaboration:
- Work closely with internal teams to align messaging and campaign objectives.
- Communicate effectively with clients, providing updates and insights regularly.
Requirements:
- 8+ years of experience in media buying, planning, and strategy.
- 8+years of hands-on experience managing Google and Meta ad campaigns.
- Proven expertise in media planning, strategy, and execution.
- Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
- Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
- Ability to analyze large datasets and derive actionable insights.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Excellent verbal and written communication skills.
Skills Personal Qualities:
- Next-level analytical skills to derive actionable insights from raw data.
- Self-starter with a proactive attitude and problem-solving mindset.
- Resourceful and creative, able to identify new media buying opportunities.
- Team player with punctual and timely responses across communication channels.
Work Schedule:
- Monday to Friday.