GTM Strategy and Execution Manager
As a Senior Manager, Marketing, you will focus on building scalable GTM motions and processes to drive efficient demand generation. This role requires a blend of marketing and demand generation expertise, strategic thinking, and program management skills.
You will identify target customer segments, personas, and market opportunities through data analysis and market research. Execute comprehensive GTM and demand generation strategies based on specific marketing channels (paid digital, email, content, events, webinars, outbound etc.) and campaigns.
The ideal candidate will have at least five years of professional marketing experience in a B2B SaaS organization. A sound understanding and practical experience of at least two of the following marketing motions/channels: 1) GTM marketing/demand generation, 2) digital marketing, 3) product and content marketing, 4) events, and 5) marketing ops automation.
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You will identify target customer segments, personas, and market opportunities through data analysis and market research. Execute comprehensive GTM and demand generation strategies based on specific marketing channels (paid digital, email, content, events, webinars, outbound etc.) and campaigns.
The ideal candidate will have at least five years of professional marketing experience in a B2B SaaS organization. A sound understanding and practical experience of at least two of the following marketing motions/channels: 1) GTM marketing/demand generation, 2) digital marketing, 3) product and content marketing, 4) events, and 5) marketing ops automation.