Global Product Marketing Manager, Ecosystem Integrations

Company Overview
At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that’s critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Aperçu de l’entreprise

Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nos technologies de communication, de sécurité vidéo et de centre de commandement essentielles soutiennent les agences de sécurité publique et les entreprises, permettant une coordination essentielle pour des communautés, des écoles, des hôpitaux et des entreprises plus sécuritaires. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.


Department Overview
The Global Video Security Access Control (VSA) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video and access control portfolios, develops messaging and go to market strategy for the VSA business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VSA Marketing team oversees all aspects of elevating and driving growth for Avigilon and Pelco businesses as a part of the broader Motorola Solutions ecosystem.

Job Description
Motorola Solutions is looking for an experienced product marketing manager to help manage and grow our ecosystem products portfolio and the Avigilon Developer Community (ADC) . The ADC is our flourishing technology partner program with a network of 1,500+ technology partners and 500+ integrations.

As the product marketer, you will oversee the positioning, messaging and go-to-market strategy to drive awareness and adoption of our ecosystem products while expanding our ADC and amplifying the value of partner integrations. This includes bringing new ecosystem products and features to market, implementing creative ideas to expand our ADC network, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolios and the VSA business forward.

Who you are:

A creative storyteller that can craft compelling marketing content that differentiates your solutions in the market

An effective communicator that spans across writing and speaking. You can translate technical information into concise benefits that your target audience(s) value

An excellent project manager that can own small tasks to big initiatives from start to finish in a fast-paced, deadline-oriented environment

Extremely organized and detail-oriented, with a high level of proactivity and excellent follow-up skills

A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity

You can admit mistakes, and have the ability to learn from them and move forward

You are comfortable interacting with different levels of management and building cross-functional relationships

What you will be doing:

Partner with product managers to be the voice of the customer by understanding market needs and target audiences for ecosystem products, ADC and integrations, and translating them into differentiated positioning and messaging

Act as the VSA product marketing representative in broader Motorola Solutions ecosystem marketing meetings, ensuring visibility and alignment across portfolios

Collaborate with the Motorola Solutions marketing team to craft and evolve collateral that supports our “Solving for safer” narrative, and ensure VSA is represented cohesively and accurately in broader ecosystem materials

Lead go-to-market strategy and execution for new ecosystem products, ADC and integrations – owning everything from crafting buyer personas and messaging, to developing launch content and enablement tools

Create compelling marketing collateral and content, including emails, videos, social media posts, brochures, web pages, presentations and more for internal sales team, channel partners and end users

Support sales and channel enablement by developing tool kits, training and content that helps teams effectively position and promote our ecosystem products, ADC and integrations

Work with the integrated marketing team to develop and execute marketing campaigns to increase awareness and drive demand for our ecosystem products, ADC and integrations

Manage the ADC’s online presence, including website content, partner directory updates and onboarding materials

Gather and analyze insights from partners, end users and sales through market research, interviews and segmentation analytics to optimize our technology partner program strategy

Qualifications:

Bachelor's degree, focused in marketing, communications, business or a related field preferred

5+ years of product marketing experience, B2B preferred

Experience working with a combined hardware/software cloud (SaaS) solution and/or integrations a plus

Proficiency with webinar hosting platforms preferred: Zoom Webinar, GoToWebinar, etc.

Proficiency with marketing automation tools preferred: Hubspot, Eloqua, etc.

Target Base Salary Range: $70,000 - $100,000 CAD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

#LI-MM1


Basic Requirements
Bachelor's degree
5+ years of product marketing experience

Travel Requirements
10-25%

Relocation Provided
None

Position Type
Experienced

Referral Payment Plan
No


EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.

Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.

Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.

Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider. Read more