Digital Media Planner
Job Title: Digital Media Planner
Location: Bangalore
Experience: 3-5 Years
Employment Type: Full-Time
About Us:
Three Percent Collective is a dynamic digital agency specializing in holistic digital media solutions that drive business growth. We work with brands across industries, crafting data-driven strategies that maximize impact and efficiency.
Role Overview:
We are looking for a Holistic Digital Media Planner who can develop and execute full-funnel digital media strategies across paid, owned, and earned channels. The ideal candidate will have strong analytical skills, a deep understanding of media platforms, and the ability to blend performance marketing with brand-building efforts.
Key Responsibilities:
Strategic Planning Execution : Develop end-to-end digital media plans aligned with client objectives, covering brand awareness, engagement, and conversions.
Cross-Channel Media Planning : Create integrated campaigns across social, search, programmatic, video, influencer, and e-commerce media.
Data-Driven Decision Making : Use audience insights, competitive analysis, and performance data to optimize media mix and budget allocation.
Collaboration Coordination : Work closely with creative, strategy, and analytics teams to ensure seamless execution and measurement of campaigns.
Trendspotting Innovation : Stay ahead of emerging digital trends, platforms, and ad formats to recommend innovative media strategies.
Client Servicing Reporting : Present media plans, justify channel selection, and deliver performance reports with actionable recommendations.
Requirements:
✅ 3-5 years of experience in digital media planning buying (agency experience preferred).
✅ Expertise in platforms like Google Ads, Meta, YouTube, LinkedIn, Programmatic (DV360, Trade Desk), Amazon Ads, and Influencer Marketing.
✅ Strong analytical skills with proficiency in Google Analytics, Data Studio, and Excel.
✅ Knowledge of audience segmentation, first-party data strategies, and media attribution models.
✅ Ability to balance brand marketing with performance marketing objectives.
✅ Excellent communication and presentation skills.
✅ Ability to manage multiple projects in a fast-paced environment.
Bonus Skills (Preferred, Not Mandatory):
✨ Experience with retail media networks (Amazon, Flipkart Ads)
✨ Knowledge of AI-driven media buying automation tools
✨ Exposure to regional vernacular media strategies
Why Join Us?
Apply Now
Location: Bangalore
Experience: 3-5 Years
Employment Type: Full-Time
About Us:
Three Percent Collective is a dynamic digital agency specializing in holistic digital media solutions that drive business growth. We work with brands across industries, crafting data-driven strategies that maximize impact and efficiency.
Role Overview:
We are looking for a Holistic Digital Media Planner who can develop and execute full-funnel digital media strategies across paid, owned, and earned channels. The ideal candidate will have strong analytical skills, a deep understanding of media platforms, and the ability to blend performance marketing with brand-building efforts.
Key Responsibilities:
Strategic Planning Execution : Develop end-to-end digital media plans aligned with client objectives, covering brand awareness, engagement, and conversions.
Cross-Channel Media Planning : Create integrated campaigns across social, search, programmatic, video, influencer, and e-commerce media.
Data-Driven Decision Making : Use audience insights, competitive analysis, and performance data to optimize media mix and budget allocation.
Collaboration Coordination : Work closely with creative, strategy, and analytics teams to ensure seamless execution and measurement of campaigns.
Trendspotting Innovation : Stay ahead of emerging digital trends, platforms, and ad formats to recommend innovative media strategies.
Client Servicing Reporting : Present media plans, justify channel selection, and deliver performance reports with actionable recommendations.
Requirements:
✅ 3-5 years of experience in digital media planning buying (agency experience preferred).
✅ Expertise in platforms like Google Ads, Meta, YouTube, LinkedIn, Programmatic (DV360, Trade Desk), Amazon Ads, and Influencer Marketing.
✅ Strong analytical skills with proficiency in Google Analytics, Data Studio, and Excel.
✅ Knowledge of audience segmentation, first-party data strategies, and media attribution models.
✅ Ability to balance brand marketing with performance marketing objectives.
✅ Excellent communication and presentation skills.
✅ Ability to manage multiple projects in a fast-paced environment.
Bonus Skills (Preferred, Not Mandatory):
✨ Experience with retail media networks (Amazon, Flipkart Ads)
✨ Knowledge of AI-driven media buying automation tools
✨ Exposure to regional vernacular media strategies
Why Join Us?