Digital Marketing Specialist
Job Description:
We are looking for a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, with experience in email marketing, social media management, blog publishing, and digital advertising. The Digital Marketing Specialist will play a critical role in helping to expand our brand's presence and drive growth through effective online marketing strategies.
Responsibilities:
Email Marketing: Develop and execute email marketing campaigns using platforms such as MailChimp and Freshdesk, targeting specific customer personas to generate leads and increase engagement.
Social Media Management: Schedule and manage social media posts across various platforms, ensuring consistent and timely content delivery that aligns with the company's brand and objectives.
Blog and Page Publishing: Publish and manage content on WordPress and Shopify platforms, ensuring that blog posts and pages adhere to established guidelines and best practices.
Tracking and Analytics: Install and maintain Facebook and LinkedIn tracking tools to measure campaign performance, and utilize Google Analytics 4 to monitor web traffic and user behavior.
Cold List Building: Build targeted email and LinkedIn outreach lists based on specific customer personas to support lead generation and sales initiatives.
Email and LinkedIn Campaigns: Execute cold email campaigns and LinkedIn outreach strategies to generate leads and drive business growth.
Digital Advertising: Set up, manage, and optimize Facebook and LinkedIn ad campaigns, ensuring that ads are aligned with target personas and deliver desired results.
Google Ads: Configure and install Google Ads, set up campaigns, and monitor performance to maximize return on ad spend.
Analytics Reporting: Analyze campaign performance and website analytics, providing data-driven insights and recommendations for optimization and improvement.
Requirements:
• Bachelor's degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, with a focus on email marketing, social media management, and digital advertising
• Strong understanding of digital marketing platforms, including MailChimp, Freshdesk, WordPress, Shopify, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Proficiency in Google Analytics 4 and experience with tracking installations on Facebook and LinkedIn
• Excellent written and verbal communication skills, with the ability to develop compelling marketing content
• Strong analytical skills and data-driven mindset
• Ability to work independently and collaboratively within a team environment
• Detail-oriented, with strong organizational and project management skills
To apply for this position, please submit your resume, a cover letter highlighting your relevant experience, and samples of previous digital marketing campaigns or projects.
Job Types: Full-time, Regular / Permanent
Salary: ₹37,500.00 - ₹4+,000.00 per month
Benefits:
• Flexible schedule
• Paid sick time
• Paid time off
• Work from home
Schedule:
• Flexible shift
• Monday to Friday
Supplemental pay types:
• Performance bonus
Education:
• Bachelor's (Required)
Experience:
• Digital Marketing: 3 years (Required)
• Social Media Management: 3 years (Required)
• Email Marketing: 3 years (Required)
• Google Ad Manager: 3 years (Required)
Language:
• English (Required)
Speak with the employer
++1 077+261217+
Apply Now
We are looking for a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, with experience in email marketing, social media management, blog publishing, and digital advertising. The Digital Marketing Specialist will play a critical role in helping to expand our brand's presence and drive growth through effective online marketing strategies.
Responsibilities:
Email Marketing: Develop and execute email marketing campaigns using platforms such as MailChimp and Freshdesk, targeting specific customer personas to generate leads and increase engagement.
Social Media Management: Schedule and manage social media posts across various platforms, ensuring consistent and timely content delivery that aligns with the company's brand and objectives.
Blog and Page Publishing: Publish and manage content on WordPress and Shopify platforms, ensuring that blog posts and pages adhere to established guidelines and best practices.
Tracking and Analytics: Install and maintain Facebook and LinkedIn tracking tools to measure campaign performance, and utilize Google Analytics 4 to monitor web traffic and user behavior.
Cold List Building: Build targeted email and LinkedIn outreach lists based on specific customer personas to support lead generation and sales initiatives.
Email and LinkedIn Campaigns: Execute cold email campaigns and LinkedIn outreach strategies to generate leads and drive business growth.
Digital Advertising: Set up, manage, and optimize Facebook and LinkedIn ad campaigns, ensuring that ads are aligned with target personas and deliver desired results.
Google Ads: Configure and install Google Ads, set up campaigns, and monitor performance to maximize return on ad spend.
Analytics Reporting: Analyze campaign performance and website analytics, providing data-driven insights and recommendations for optimization and improvement.
Requirements:
• Bachelor's degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, with a focus on email marketing, social media management, and digital advertising
• Strong understanding of digital marketing platforms, including MailChimp, Freshdesk, WordPress, Shopify, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Proficiency in Google Analytics 4 and experience with tracking installations on Facebook and LinkedIn
• Excellent written and verbal communication skills, with the ability to develop compelling marketing content
• Strong analytical skills and data-driven mindset
• Ability to work independently and collaboratively within a team environment
• Detail-oriented, with strong organizational and project management skills
To apply for this position, please submit your resume, a cover letter highlighting your relevant experience, and samples of previous digital marketing campaigns or projects.
Job Types: Full-time, Regular / Permanent
Salary: ₹37,500.00 - ₹4+,000.00 per month
Benefits:
• Flexible schedule
• Paid sick time
• Paid time off
• Work from home
Schedule:
• Flexible shift
• Monday to Friday
Supplemental pay types:
• Performance bonus
Education:
• Bachelor's (Required)
Experience:
• Digital Marketing: 3 years (Required)
• Social Media Management: 3 years (Required)
• Email Marketing: 3 years (Required)
• Google Ad Manager: 3 years (Required)
Language:
• English (Required)
Speak with the employer
++1 077+261217+