Digital Marketing Operations Specialist
Job Title: Digital Marketing Operations Specialist
Job Description:
We are seeking an experienced Digital Marketing Operations Specialist to manage and optimize ad campaigns, analyze performance, and support overall growth through strategic digital efforts. This role requires a strong background in e-commerce operations and digital marketing.
Responsibilities:
• Manage e-commerce operations across Amazon, eBay, and Shopify.
• Write concise, high-performing ad copy and CTAs.
• Conduct A/B testing on landing pages to improve conversions.
• Optimize PPC campaigns (Sponsored Products, Brands, Display) to meet ACoS and ROAS goals.
• Understand and build sales funnels to turn impressions into clicks.
• Research and define digital advertising strategies.
• Plan campaign schedules and allocate budgets.
• Prepare campaign briefs and creative micro-briefs for the design team.
• Set up and manage Google Ads and Bing Ads campaigns.
• Set up and manage social ads on Facebook, Instagram, and Pinterest.
• Monitor and maintain active ad campaigns across platforms.
• Prepare detailed quarterly performance reports.
• Implement conversion tracking using GTM, GA4, and Meta Pixel.
• Analyze websites using tools like Google Analytics, Moz, Canva, Majestic SEO, and SEMrush.
Minimum Requirements:
• 4-5 years of experience in SEO and digital marketing roles.
• Strong understanding of e-commerce platforms (Amazon, eBay, Shopify).
• Hands-on experience with Google Ads, Bing Ads, Meta Ads, and analytics tools.
• Working knowledge of SEO tools (SEMrush, Moz, Majestic SEO, etc.).
• Proficiency in using Google Tag Manager and GA4.
• Ability to write effective ad copy and optimize landing pages.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
Apply Now
Job Description:
We are seeking an experienced Digital Marketing Operations Specialist to manage and optimize ad campaigns, analyze performance, and support overall growth through strategic digital efforts. This role requires a strong background in e-commerce operations and digital marketing.
Responsibilities:
• Manage e-commerce operations across Amazon, eBay, and Shopify.
• Write concise, high-performing ad copy and CTAs.
• Conduct A/B testing on landing pages to improve conversions.
• Optimize PPC campaigns (Sponsored Products, Brands, Display) to meet ACoS and ROAS goals.
• Understand and build sales funnels to turn impressions into clicks.
• Research and define digital advertising strategies.
• Plan campaign schedules and allocate budgets.
• Prepare campaign briefs and creative micro-briefs for the design team.
• Set up and manage Google Ads and Bing Ads campaigns.
• Set up and manage social ads on Facebook, Instagram, and Pinterest.
• Monitor and maintain active ad campaigns across platforms.
• Prepare detailed quarterly performance reports.
• Implement conversion tracking using GTM, GA4, and Meta Pixel.
• Analyze websites using tools like Google Analytics, Moz, Canva, Majestic SEO, and SEMrush.
Minimum Requirements:
• 4-5 years of experience in SEO and digital marketing roles.
• Strong understanding of e-commerce platforms (Amazon, eBay, Shopify).
• Hands-on experience with Google Ads, Bing Ads, Meta Ads, and analytics tools.
• Working knowledge of SEO tools (SEMrush, Moz, Majestic SEO, etc.).
• Proficiency in using Google Tag Manager and GA4.
• Ability to write effective ad copy and optimize landing pages.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.