Digital Marketing Manager

KRA- Planning and execution of high-performing digital marketing campaigns. This involves competition monitoring, creating and managing campaigns, preparing reports or driving sharing insights.

· Driving SEO efforts, analyzing potential keywords, and optimizing organic traffic.

· Launching optimized online adverts through Google AdWords, Facebook, LinkedIn, YouTube etc.

· Media planning, managing and optimizing budget

· Monitoring competition and providing suggestions for improvement

· Conducting well-planned experiments to explore new channels and drive traffic

· Report on ad/ media performance including CPL, CPA, ROI and ROAS on a weekly, monthly and quarterly basis. Track and build data-driven improvements for ad targeting/ media spending.

· Research and recommend the latest publishers/ platforms and their popularity with the target audience

· Setup end to end analytics dashboard for every marketing activity

· Offline Channels-Increase Walk-in for the store and CRM

Requirements

· 8-10 years of relevant experience in digital media marketing/ performance marketing for fast-moving start-ups and brands

· Minimum 3-5 years of specialized performance marketing experience for B2B/ SAAS brands

· Proven experience in understanding user journey/behaviors

· Has a track record of planning and executing high-value B2B/B2C marketing campaigns

· Relevant experience in managing performance campaigns, carrying out organic growth, lead generation and management, social media marketing etc.

· Experience in B2B lead generation campaigns on Google, Facebook, LinkedIn, YouTube and other digital platforms.

· Experience in direct marketing: SMS and email campaigns

· Media planning and buying experience

· Strong experience in Web Analytics, A/B Testing and metrics-driven marketing

· Experience with analytics tools such as Google Analytics, SEM Rush, Google Data studio

Excellent team management, verbal and written communication skill