Digital Marketing Executive

• Assist / create in the formulation of strategies to build a lasting digital connection with prospects and consumers

• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, Twitter, Linked in etc.)

• Launch optimized online adverts through Google Adwords etc. to increase company and brand awareness

• Conduct Aggressive Email and Social Media Campaigns • Make infographics for advertisements for online and offline medias.

• Be actively involved in SEO efforts (keyword, image optimization etc.) • Coordinate with the website development team to increase SEO and online presence

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Prepare Brochures, Leaflets and Flyers • Provide creative ideas for content marketing and update website

• Collaborate with website designers to improve user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and present it to Marketing Head

• Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and related vendors.

• Present Weekly MIS Reports to the Marketing Head