Deputy Manager Marketing
Introduction:
Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!
Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.
For more information and career opportunities you may visit www.games24x7.com.
Role Overview
Lead affiliate and publisher-driven user acquisition for our rummy app. Scale installs, optimize
CPA/ROI/LTV, and enhance fraud control using Apps Flyer Protect360. Collaborate with BI,
tech, product, and risk teams.
Key Responsibilities
Affiliate Publisher Management
o Build and manage affiliate/program partnerships
o Negotiate commission structures and compliance
o Track, analyze, and optimize campaign performance
Performance Marketing UA Strategy
o Plan and execute across affiliate, social, search, and display
o Own KPIs: installs, CPA, ROAS, LTV, fraud
o Design/run A/B and multivariate tests
Data Analytics
o Analyze data via Apps Flyer, SQL, Tableau
o Build automated dashboards and present insights
Fraud Detection Mitigation
o Partner with fraud teams to fine-tune detection
o Identify prevent click/install fraud patterns
CrossFunctional Collaboration
o Coordinate with BI, product, creative, tech, legal
o Oversee campaign integration and roll-out
Market Industry Insight
o Stay up to date in gaming/gambling, affiliate, mobile attribution, and anti-fraud
Required Qualifications
3-5 years in growth marketing, UA, or affiliate management (mobile/gaming preferred)
Proficient in AppsFlyer/ Protect360
Strong in SQL, Excel, and Tableau or equivalent BI tools
Deep understanding of CPI, CPA, ROAS, LTV metrics
Hands-on experience with experimentation frameworks
Negotiation, communication, and partner management skills
Detail-oriented, metrics-driven, self-starter, high ownership
✅ Preferred (Nice-to-Have)
Experience in gaming/gambling verticals (e.g., rummy)
Familiarity with affiliate platforms like Tune etc.
Knowledge of MMPs ( Appsflyer), Tableau
Basic scripting (SQL/Excel) for data tasks
What We Offer
Ownership of a key growth channel in a fast-growing app
Cross-functional collaboration and career growth
Competitive salary, flexible setup, bonuses
Apply Now
Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!
Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.
For more information and career opportunities you may visit www.games24x7.com.
Role Overview
Lead affiliate and publisher-driven user acquisition for our rummy app. Scale installs, optimize
CPA/ROI/LTV, and enhance fraud control using Apps Flyer Protect360. Collaborate with BI,
tech, product, and risk teams.
Key Responsibilities
Affiliate Publisher Management
o Build and manage affiliate/program partnerships
o Negotiate commission structures and compliance
o Track, analyze, and optimize campaign performance
Performance Marketing UA Strategy
o Plan and execute across affiliate, social, search, and display
o Own KPIs: installs, CPA, ROAS, LTV, fraud
o Design/run A/B and multivariate tests
Data Analytics
o Analyze data via Apps Flyer, SQL, Tableau
o Build automated dashboards and present insights
Fraud Detection Mitigation
o Partner with fraud teams to fine-tune detection
o Identify prevent click/install fraud patterns
CrossFunctional Collaboration
o Coordinate with BI, product, creative, tech, legal
o Oversee campaign integration and roll-out
Market Industry Insight
o Stay up to date in gaming/gambling, affiliate, mobile attribution, and anti-fraud
Required Qualifications
3-5 years in growth marketing, UA, or affiliate management (mobile/gaming preferred)
Proficient in AppsFlyer/ Protect360
Strong in SQL, Excel, and Tableau or equivalent BI tools
Deep understanding of CPI, CPA, ROAS, LTV metrics
Hands-on experience with experimentation frameworks
Negotiation, communication, and partner management skills
Detail-oriented, metrics-driven, self-starter, high ownership
✅ Preferred (Nice-to-Have)
Experience in gaming/gambling verticals (e.g., rummy)
Familiarity with affiliate platforms like Tune etc.
Knowledge of MMPs ( Appsflyer), Tableau
Basic scripting (SQL/Excel) for data tasks
What We Offer
Ownership of a key growth channel in a fast-growing app
Cross-functional collaboration and career growth
Competitive salary, flexible setup, bonuses