Responsibilities
• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Select appealing images and videos to complement the text
• Update our social media pages
• Coordinate with internal teams
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
Requirements
• Proven work experience as a Social Media Copywriter or similar role
• Hands-on experience using various social media platforms to advertise
• Familiarity with online paid advertising
• Ability to deliver creative web content (text, image and video)
• Excellent communication skills
• Bachelor in Marketing, Communications or a relevant field
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