Copywriter - Checkout experience

Company Profile:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Position Overview:

LawDepot is currently expanding and looking to recruit a Copywriter – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing content and design experiments focused on optimizing UX in the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.

Primary Responsibilities:

Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value

Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey

Write, edit, and organize the presentation of page elements to enhance checkout page performance

Update pricing and subscription option information to communicate product value propositions

Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing

Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities

Utilize A/B testing to experiment with presentation changes and optimize the checkout experience

Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects

Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation

Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements

Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps

Create production-ready assets for Checkout experiments, including both self-initiated and team-driven projects

Coordinate with IS teams to ensure accurate implementation for pages not supported by our CMS

Knowledge and Skill Requirements:

Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or other relevant fields

Experience with conversion focused copywriting

Understanding of consumer psychology, online marketing, and conversion optimization

Excellent written and verbal communication skills

Strong editing skills to ensure clarity, consistency, and readability of material

Proficient in CSS, with the ability to iterate on visual experiments, design responsive layouts and apply creative styling techniques

Ability to convey complicated information in a succinct way and adjust writing style based on audience

Strong research and analytical skills

Ability to identify opportunities and suggest new ideas

Self-driven, with the ability to work collaboratively with cross-functional teams

Ability to learn new tools quickly (ex. content management systems)

Organizational skills to manage multiple projects and meet deadlines

High attention to detail and a commitment to delivering quality work

Familiarity with front-end tools and technologies such as HTML, JavaScript, and Figma would be an asset

Technical or UX writing experience would be an asset

Knowledge of conversion rate optimization (CRO) best practices and content optimization strategies would be an asset

Why You Should Join the LawDepot Team:

Excellent total compensation package

Comprehensive health and dental benefits, plus an additional Health Care Spending Account

Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)

Three weeks paid vacation, plus bonus personal days

Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

Company share plan

Free catered lunches for the entire office

Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

Casual work environment

Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

Free and easily accessible parking

Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away

Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter online via our Careers page at https://www.lawdepot.ca/career

We thank all applicants; however, only those selected for an interview will be contacted.

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