Content Writer

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Content Writer

Ukti
New Delhi, Delhi
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8 hours agoFull–time
About Company

Ukti (meaning: expression) offers targeted content development solutions that align with a brand’s marketing objectives. We work in close association with marketers, offering them the expertise of trained content creators that combine a marketing approach with in-depth research.

The art of writing content is a creative mix of understanding the audience and summoning the right words and phrases to strike a chord with them. Ukti’s wordsmiths help brands effectively convey their message and build long-term relationships with prospects through research-backed, valuable, and consistent content. Be it writing a solid web copy or an insightful blog, our love for the written word drives us to create compelling content each day.

Website: www.ukti.co.in

Office Location: South Delhi/Remote

About Role

The Writer will play a key role in daily operations, eventually managing a growing team of content creators in the capacity of a Manager/Editor.

The role demands someone proactive (getting to work instead of waiting for instructions) with killer written communication skills. The candidate must hold a deep belief in the power of words and should have some understanding of the purpose of content creation for brands. If you are passionate about creating high-quality and engaging content that drives business success, this is just the role for you.

The role entails a training period of 2 months, post which employment is confirmed, contingent on performance. Since this is a small and early-stage setup, opportunities to learn, grow and don multiple hats will be in plenty.

The Writer will be trained on different types and formats of written communication – blogs, articles, whitepapers, website copy, various marketing collateral – across industries in the B2B and B2C space, some of which include:

· Enterprise Software

· Blockchain

· Parking

· Finance and Insurance

· IT

· Education

· Health

You will be extensively trained on bridging the gap between what to say and how to say it. Further, you will receive training in team and project management.

Roles and Responsibilities

The Writer will be responsible for the following:
• Creating well-researched and punchy content pieces
• Creating content in line with brand and editorial guidelines
• Developing an understanding of the brand and its audiences
• Performing extensive research on different themes and topics
• Working under the manager/editor with adherence to stipulated deadlines
• Consistently noting feedback w.r.t writing and communication and working on highlighted areas
• Collaborating with editors to ensure brand consistency
• Staying up-to-date with industry developments and generating new ideas

What is Ukti Looking For?

As a Writer at Ukti, you would need to be:
• Detail-oriented
• Creative
• Empathetic
• A problem solver
• A team player
• Proactive in coming up with new ideas and ways of doing things
• Willing to work in a dynamic, unstructured setting
• Able to perform well in high-pressure situations

The Writer must possess the following skills:

· Critical thinking
• Time management
• Clarity of thought
• Leadership
• Strong interpersonal and business communication skills
• Proficiency in verbal and written English
• Familiarity with MS Word
• Ability to work independently and take ownership

Hiring Process

The hiring process consists of three written rounds that assess the candidate’s communication skills and linguistic proficiency, followed by an in-person/video interview where the details of the position will be discussed with the candidate.

If you'd be interested in working in a small yet driven team that strives to create excellent content for different brands, please apply with the following cover letter to careers@ukti.co.in

Name -

Email -

Q1. Why I want to build a career in content marketing (100 words)

Q2. What is your understanding of the present state of content writing in India? What, in your opinion, are some key challenges and opportunities we face?

Q3. When bots start creating content, how will the role of human writers evolve/become obsolete Read more