Key Responsibilities
- Develop high-quality, engaging, and informative B2B content, including blog posts, case studies, eBooks, and website copy
- Conduct thorough research on industry-related topics to produce relevant and authoritative content
- Collaborate with marketing, sales, and product teams to develop content strategies that address customer pain points and business goals
- Optimize content for search engines (SEO) to drive organic traffic and improve search rankings
- Stay updated with industry trends, competitor content, and audience preferences to ensure the content remains relevant and impactful
- Assist in editing and proofreading content for clarity, accuracy, and consistency
Skills and Qualifications
- Proven experience (3+ years) in B2B content writing, preferably in technology, IT or SaaS
- Exceptional writing, editing, and storytelling skills
- Familiarity with content management systems (CMS) like WordPress
- Basic understanding of SEO principles and keyword research
- Strong research and analytical skills to produce data-driven content
- Knowledge of tools like Grammarly, SEMrush, and Google Analytics is a plus
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