Content Developer

What’s the Role? Reporting to our Digital Marketing Manager, the Marketing Content Developer will ideate, draft, edit, and publish content, including website and sales copy, landing pages, ebooks, guides, emails, social media, blogs, and more. The goals for the role are centered around leads, pipeline, and efficient revenue creation. Responsibilities/ Duties • Research, develop, write and design compelling content marketing pieces that have a strong point of view, inform our audiences, build awareness, and drive leads • Write and edit a wide variety of copy for multiple platforms (case studies, white papers, infographics, guides, blogs, emails, social updates, sales copy, etc.) • Incorporate SEO/SEM best practices to all written web content • Maintain a consistent brand voice and customer experience across all communication channels • Continuously learn more about our product and what's driving results for our customers • Understand buyer personas, competitive landscape, and ensure our go-to-market strategy is represented at an enterprise scale • Collaborate with cross-functional teams on different projects • Collaborate with agencies and other vendor partners Criteria for the Role! • 5+ years of professional writing and content development experience • Bachelor's degree in English, Journalism, Communications or related • Experience with CRM and marketing automation solutions • Solid understanding of marketing fundamentals, including marketing / sales funnel, personas, campaign-level KPIs, etc. Competency • Outstanding verbal and written English language communication skills • Ability to write concise, clear, compelling, grammatically and technically correct copy • Ability to develop and maintain a clear and consistent brand voice • Outstanding clarity of thought in communication and analysis, and the ability to explain complex topics and product information in simple terms • Strong knowledge of SEO best practices and able to incorporate those into copy development

Essential Skills:

Experience: 5 yrs - 7 yrs

Location: Pune

Organization: Quloi Read more