Content and Knowledge Sharing - Senior Asscoiate

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Key Responsibilities
• Knowledge sharing, content creation, managing share point sites.
• Change management and communication, understanding of content management systems
• AI asset creation and content creation support.
• Support LD initiatives, including creating visuals and materials for AI adoption strategies.
• Prepare and deliver tailored content for different lines of service.
• Create and manage SharePoint sites for each line of service, ensuring content is accessible and engaging.
• Measure impact and report on engagement metrics, providing insights for continuous improvement.
• Collaborate with change management and communication teams to drive AI adoption and activation.
• Assist in shaping line of service-centric strategies for AI adoption, ensuring alignment with overall firm goals.
• Proven experience in change management, communications, or related fields.
• Strong understanding of AI technologies and their applications in a corporate setting.
• Excellent document preparation and content creation skills.
• Ability to work collaboratively in a flat team structure, with minimal supervision.
• Strong analytical skills to measure impact and report on engagement metrics.
• Familiarity with SharePoint and other content management systems.
• Effective communication skills to liaise with various teams and stakeholders.

Preferred Skills
• Experience in AI adoption and workforce transformation.
• Background in LD or similar roles.
• Ability to visualize data and create engaging reports. Read more