Roles Responsibilities:
1. Create targeted customer-focused content aligning with marketing goals and strategies
2. Understand product and competitors and create compelling product messaging and case studies
3. Excellent communication skills to connect interview customers to create compelling case studies.
4. Collaborate with internal teams on product announcements, releases campaigns
5. Write clear marketing copy to promote our product
6. Manage all digital content and messaging, including web and microsites, email campaigns/newsletters, blog posts, educational articles, and customer success stories/case studies.
7. Create a content calendar that supports key marketing strategies and priorities.
8. Maintain a consistent brand voice and customer experience across all communication channels
+. Ability to build and create a personalized journey for the user across the entire experience.
10. Preferred knowledge of sales marketing tech stack
Requirements:
1. 4+ years of B2B SaaS content writing experience
2. Excellent written communication skills - the ability to write concise, clear, and compelling content for various audiences
3. Previous experience owning content for a B2B or SaaS company
4. Solid creative marketing, advertising, and web copywriting skills
5. Excellent time management skills
6. Ability to work creatively and quickly in a fast-paced, deadline-driven environment
7. 4+ years of experience in a similar role, creating long-form content in tech space
8. Working knowledge of content management tools
+. Knowledge of best practices regarding digital content, including SEO/SEM
10. Experience with Newsletter, e-books, whitepaper, blogs, etc
11. Portfolio and sample work demonstrating content writing skills and experience, primarily in the B2B SaaS space
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